| Retain Customers:
The rule
of thumb says that retaining customers – achieving repurchase from those who have
already bought – is far less costly than acquiring new customers. Logically, once
you’ve made the investment to acquire a customer, estimating the window of repurchase
year over year is like capturing an annuity on that original investment. This means
realizing that your customers have a "value" to your business over the lifetime
of their relationships, and making a commitment to perpetuate that relationship.
Market Works can help you design a Customer Retention Program that recognizes these special relationships and helps you maximize their value by preempting competitive purchases and giving your current customers reasons to buy more often. |
Market
Works International, Inc. |